from Pixabay
How would you create a PLN (Personal learning network) prior to engaging a social media campaign on a topic of your choice?
If I want to carry out social media activities and attract people’s attention, an interesting and novel PLN is essential.
Before launching or participating in social media activities, I will first enrich my PLN, that is, I will publish my own related experiences according to the selected theme, so that people interested in this area can follow me, and these people are My target audience, I will focus on them. Besides, I need to build some interpersonal network, which includes old friends and new friends. Old friends can be my classmates, friends or relatives who have relevant experience in this field or are engaged in this field. And new friends, first, I can create some connections by viewing and commenting on the posts of people interested in the field. Second, I can pay attention to well-known people in some fields. I need to pay more attention to the information and content they release, learn more and learn from their knowledge and experience, after a period of time, I can also try to contact and contact them, and introduce myself.
Choose a topic, consider your audiences, and consider how you would create a social media campaign leveraging your PLN.
My social media activity will be about food. The main audience of this theme should be young people, I think it is concentrated between 18 and 35 years old. First of all, I need to increase the visibility of PLN, I need to communicate and interact with others more. I will comment on the content posted by other relevant people, respect their views and refer to and learn from them. After a period of contact, I believe that someone will be interested in my activities. On the other hand, I need to update some new content frequently. For food, I will try some new products sold by brands myself, and use the evaluation method to attract eyeballs, which will be more authentic and credible. According to my real-time updates, people can get the latest information.
I agree with your idea of encouraging people to leave real comments as a way of marketing. Since the comments are from real people, the public may find your products to be more trustworthy and they can be beter-informed. I myself prefer to use applications which can provide users’ comments because I think the diversified comments can actually help me interpret the true quality and applications of the products.
I really like the theme that you want to create a social media campaign in PLN. Food is a very attractive topic, because we need food every day, which can easily resonate with the public.
Thank you for your post! I found it very thorough and insightful. I agree with you that a visually eye-catching and interesting topic will spread traffic and make people in your PLN more inclined to engage with your material and potentially explore more of what you have to offer. I appreciate that you are building connections not only with current friends but old friends, and new friends!